Professional Beauty
Professional Beauty

Professional Beauty & HJ Ireland January/February 2021 Articles

Editor's letter
Welcome to the fi rst issue of Professional
News
All the latest industry updates across hair, beauty and spa
Ahead of the learning curve
With the ongoing Covid-19 uncertainty, hair and beauty education has adapted accordingly , in order to continue to meet the learning requirements of industry professionals. As we start a brand new year, there are a range of courses available – in the classroom and online,  or a combination of both
Partnering the Profession
Driving forward the development of the professional hairdressing industry, and the sustainable growth of salon businesses, is the commitment of newly appointed market director for L’Oréal Professional Products Division Ireland David O’Brien.  PB/HJ Ireland reports
Glow forth
When the Irish hair and beauty sector closed for six weeks in October, spray tans were among the most sought after services in the pre-lockdown rush. Tanning treatments are now as popular as other year-round services, and clients are booking accordingly
Tools for the tresses
Every client has their own hair type and styling requests, and there are brushes and combs to suit them all. So whether it’s for cutting, blow-drying or detangling, we’ve put together a selection of top picks for your kit
Pay cut considerations
Employers who are considering implementing Covidrelated pay cuts need to be mindful of the risks associated with such a move, explains The HR Company’s Linda Ward
Outside the box
Fuelled by a desire for creative freedom, Marina Hayes opened Confession Box in 2016, and as the salon celebrates its fifth birthday this year, she plans to take it to new artistic heights
Eden Beauty Group’s Hydro Facial system
The new Hydro Facial machine offers clients amazing results, and minimises physical contact between the therapist and the client
Retaining profitable clients
Understanding your client base, and recognising which clients spend the most, is key to boosting your salon’s profits, says salon business expert Liz McKeon
Mentoring MINDS
If you put the concept of mentorship at the heart of your business strategy this year, you will reap the benefits of support and guidance from an experienced industry professional, writes spa consultant Diahann Buckley
RED
Reflect the strength that lies within
Iconic Soles
Be inspired by iconic shoe designers
LOVE your hair
Embrace whoever you choose to be
Cherish
Soft styling with a cool edge
Products
New additions and innovations on the market
Hair Mason
With over 25 years’ experience in the Irish hairdressing industry, Sarah Mason has won numerous awards, including the Irish Hairdressers Federation’s Icon Award in 2016. That same year she opened Sarah Mason Professional in Galway, and in 2019 she won her first business award for Emerging New Business with Network Ireland