Editor's letter

The New Year is synonymous with starting afresh, so as 2022 begins, there’s no time like the present to adopt a forward-thinking approach to your salon or spa business. The January/February issue of PB/HJ Ireland is packed full of tips and guidance to help you do that.

With TikTok being one of the fastest growing social media platforms, our digital marketing feature explains how salons and spas can use it as a promotional tool to attract a younger clientèle. Our business expert Liz McKeon examines the variety of ways you can diversify your revenue streams in order to stay ahead of the competition. And our sunless tanning feature highlights the ways you can promote these treatments to your clients in the winter months.

The New Year is also an ideal time to add to your skill set; our education feature brings you a selection of the wide range of courses that are available online, in-classroom, or as a combination of both. Other features include a look at the best brushes and combs to meet all kinds of client requests, and business tips on a number of topics, such as adding oncology services to your salon or spa menu. Meanwhile, our HR column explains bank holiday entitlements, for both employers and employees. All this is accompanied by the usual mix of news, views, new products and some amazing fashion collections from the recent British Hairdressing Awards.

We would like to wish you all a happy and prosperous New Year. The last two years have been challenging, but the Irish hair and beauty industry has remained resilient. With our annual show returning in November, along with the inaugural PB/HJ Ireland Beauty, Hair and Spa Awards, there's every reason to look forward to a successful 2022. Until next time!

Karina Corbett Editor