Blazing a trail |
Professional Beauty
Professional Beauty

3 mins

Blazing a trail

With it comes to hair colour, stylists have more options than ever when meeting client needs in the salon – here are some of the latest innovations on the market


The new Tinta Color range features more sustainable packaging and additional colours, including the new Shade Shifters. The complete collection contains all-vegan formulas with a colour protection complex, promising more fibre nourishment and less UV damage, along with up to 100% grey coverage, superior shine and conditioning. and improved per formance. The range is made out of recycled aluminium, and has black tube caps made of PCR plastic.


Color.Me Gloss is designed as a colour and treatment in one, with the demi-permanent colour promising to repair, deeply moisturise and reconstruct the hair. Aiming to work like a treatment, the the multifaceted hair colour contains bond builders within the colour, with plant proteins that create new bonds within the hair.

There are 30 shades within the range, as well as a pigment-free Clear and specialised Gel.Activator. Color.Me Gloss can be used on natural, lightened or coloured hair, and for a variety of applications.


ColorBalms is a range of colour-depositing conditioners in seven shades. Promising to enhance, refresh and transform colour-treated or naturally-coloured hair, the intermixable shades are vegan-friendly and formulated with nourishing ingredients. The seven shades are Red Poppy, Saffron Red, Chai Tea, Cinnamon, Earl Grey, Lavender and Clear..


The Liquid Demi range offers the potential to create a multitude of tones, with every tube containing enough colour for up to nine uses. Each vegan, plant-based formula promises high-speed toning in as little as 20 minutes, with the range now including five new demipermanent shades, all designed specifically for transforming level 10 base colour hair. The new shades are Gold, Violet, Ash, Natural/Gold and Natural.


The renewed BB Bleach line features a new formula with innovative bond system protection technology, which promises to deliver safe results and guaranteed per formance. Working both inside and outside the hair fibre, it aims to repair chemically treated hair, protect it from external agents and restore its resilience. Meanwhile, new packaging sees the jar being replaced by a sachet, making it practical and convenient to use.


The new Porosity Equaliser is designed to equalise porosity levels following a chemical/ lightening service, creating a cleaner canvas to optimise colour application for clients. Formulated with green tea extract, which promotes hair regrowth by stimulating hair follicles, and nourishing prickly pear oil, which is high in vitamin E and helps condition and repair the hair, the leave-in spray promises to restore the natural pH of the hair.


It’s a Blonde Thing Keratin Lightening System is fortified with keratin amino acids to help strengthen and restore damaged hair. Promising to protect against chemical breakage and reduce porosity by filling in the empty spaces in the cuticle with keratin, it offers up to seven levels of lift for optimal results, along with extra conditioning benefits, and amplified softness and shine.


The Igora Cools collection has been revamped to include new shades to offer a broader portfolio of colour options. Igora Cools now features five new permanent shades within the Igora Royal portfolio, and three demi-permanent shades within the Igora Vibrance portfolio. The range has been formulated for optimal neutralisation on all bases, incorporating a specific pigment combination to counteract yellow to red undertones, without the risk of over-pigmentation.


The iNOA range has been relaunched with a brand new vegan formula and a selection of new shades. There are now 10 options in the ammonia-free permanent hair colour collection, which is powered by oil for a high-shine result. With improved comfort during the development time and no odour, iNOA promises up to 100% grey coverage, while leaving colour bright and luminous.


With its new technology and application method, Actyva Coloro Demi-Permanent Color is an illuminating colour treatment that, when mixed with Actyva Coloro Cream Activator, produces a gel-textured blend that is easily and quickly applied roots to ends. Its special formulation promises shine and long-lasting colour results, while fully respecting the hair fibre.

This article appears in the March/April 2023 Issue of Professional Beauty & HJ Ireland

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This article appears in the March/April 2023 Issue of Professional Beauty & HJ Ireland