Professional Beauty
Professional Beauty

16 mins


With the countdown underway to Professional Beauty & Hair 2023, here's a sneak peek at some of the brands you will not want to miss at this year's show


Visit the Natulique stand to find out more about the brand's mission to offer the professional hair industry a safer and more sustainable salon solution, using certified organic products. Exclusively professional, Natulique is passionate about the role that non-diverted, high-quality, socially-conscious and environmentallyresponsible products play in developing the businesses and careers of its salon clients.


Stop by the Beauty Xpress stand to find out information about, or enrol in, any one of its range of courses, which are suitable for beginners or those looking to upskill.These include a variety of nail courses in acrylic, gel extensions, nail art and ombre gel techniques. Brow and lash courses cover a number of specialist areas, such as lash lifts, threading, henna brows, brow lamination and facial waxing.


Crystal Nails will be at this year's event showcasing its extensive range of nail products, including the new 3-Step Crystalac Spring- Summer Collection, Fusion Acry Gel Collection and Smart Gummy Rubber Base Collection.The company also offers a comprehensive education programme.With over a decade of experience, the company has a selection of options for both new and advanced nail technicians.


Conlemany offers a range of organic haircare products and plant-based colour techniques, which are designed to deliver results, while being gentle on both the hair and the environment. With a commitment to sustainability and ethical production practices, the brand partners with hairdressers who are dedicated to providing their clients with healthy, beautiful hair, which is achieved in a sustainable way.


Italwax will be launching its Full Body Wax at this year's show. This new wax forumla has been specifically developed to remove hair on any part of the body. Due to its plasticity, it is easily applied by a spatula on large surfaces, forming a thin elastic film that promises to grab even the shortest and hardest hairs.Wax is removed without the use of strips.All Italwax waxes have a high adhesiveness.


Stop by the Beauty Works stand to find out more about this hair extensions brand. Products include Clip-ins, which offer a versatile transformation on short or long hair; and Ponytail extensions, which come in a range of lengths. Also on offer is the Beauty Works x Molly-Mae range of styling tools and haircare products, including the Curl Kit,Waver Kit and Oval Bristle Brush.


Visit the Demi's Nails & Beauty to find out more about this training academy and beauty supplier, which provides fully accredited insurable beauty courses, both in-person and online.Tutors are always up-to-date with new industry trends, standards, regulations and best practices. Demi's provides all its students with a lifetime discount on all its products, along with ongoing postcourse support for those who require it.


With a focus on helping small Irish businesses with their digital and card payment options, An Post Retailer Services offers a variety of flexible and cost-effective solutions. According to the company, it offers an average 30% savings on current card payment fees. It promises that with local support, and a team of engineers nationwide, you are guaranteed to never miss a payment.


Visit the Treatwell stand to find out more about this SaaS company that is dedicated to the beauty and wellness sector. From complete support on salon management, to enhanced visibility through the marketplace, over 50,000 salon partners across Europe are using Treatwell. With its cloud-based management software, the company promises to help salon owners work wonders on their business.


Totalcare is celebrating its 40th year serving Irish businesses with a series of new launches at Professional Beauty & Hair. The company will showcase a range of its Apilus modern electrolysis devices, while also introducing new cosmeceutical skincare range Carelika, which is a sustainable, natural, preservative-free line of facial products for both professional and retail use.


Stop by the Herbal Earth stand to find out more about this Irish brand that offers clients with sensitive skin a natural, eco-positive, sciencebacked solution that protects, soothes and help repair the skin barrier.Among Herbal Earth's offering is its award-winning No.42 Antioxidant Facial Oil, which is formulated with antioxidants and a powerful combination of some of nature’s most effective plant oils and extracts.


Visit the Top Style Salon Equipment stand to learn all about this Irish-owned salon furniture company. Based in Dublin, where it has a showroom,Top Style's wide range of products include nail desks, styling chairs, reception desks and mirrors. Furniture can be purchased 24/7 online, with delivery guaranteed from two to five days. The team will be on hand at the show to answer all your questions.


Visit the Collagen Boost stand for information about this award-winning supplement that is formulated with naticol hydrolyzed marine collagen, which is clinically proven to reduce the appearance of wrinkles; and MSM, which preserves the natural keratin of the skin. Prior to developing the product, the company worked extensively on researching scientific papers, and tested each individual ingredient.


Visit the Blumáin Organic Skincare stand if you are interested in adding organic facials to your treatment menu. Blumáin is an awardwinning skincare range created by Cork beauty therapist Sinéad Murphy.The line is certified organic and formulated with plant-based ingredients, promising to give clients the relaxing treatments they are looking for, along with the results they need.


Bare by Vogue is a luxury tanning brand, created by Vogue Williams in 2019. Aiming to give the ultimate experience in sunless tanning, the range now offers over 20 products, including three formulas of self-tan and two face tans, all available in three different shades.The brand recently launched its Face Tanning Serum, which combines selftanning with nourishing skincare.


Visit the Elchim stand to learn about this range of professional, Italian-made hairdryers, styling tools and brushes, which includes the Elchim 2001 High Pressure. Known as a classic, it features two speeds, five temperatures and high-pressure air compression technology. Other Elchim products include the Hot Honey Care kit, a three-in-one system where technology meets haircare.


Stop by the TrixyGlam stand for details about Ireland's newest online retailer of all hair, beauty and make-up products.TrixyGlam stocks a wide range of brands across the market, offering convenience via a one-stop location for clients to browse the aisles.The company is offering increased exposure to brands and products, along with a supply chain process and customer service.


Visit the Inverness stand to find out how to add the piercing system to your services. Founded over 45 years ago, the safe, gentle and technologically-advanced system is used in a variety of businesses, including salons, in over 70 countries worldwide. It quickly pierces ears in three easy steps, using a gentle, hand-pressured instrument and sterile, pre-sealed, hypoallergenic earrings.


Luxury Hair Extensions is one of the first hair extension brands in the market to offer Vietnamese hair, which is considered to be among the most long-lasting and natural hair types in the world.The company offers four methods – keratin bond, nano tip, tape and weft – and each is available in 28 shades, from glossy brunettes, to iced white blondes and root melt blends.


Stop by the Beauty Buddy stand to find out more about the beauty and cosmetics app. Specialising in product market research, the app uses a sampling squad, which is a diverse, engaged community of beauty lovers. Once you confirm your target audience, the team will take it from there. Beauty Buddy also provides industry reports, which can inform strategic decisionmaking, such as entering new markets.


Visit The Hair Doctor stand to learn more about this new Irish business, which aims to be the ultimate solution for hair affected by hard water.The company’s Universal Shower Filter, which was created by founder and stylist Keara Howards, uses 20 stages of filtration to remove harmful minerals that impact the hair, including dust, rust and chlorine, while increasing the pH level of the water.


Morgan Cosmetics will be at the show with its range of hair extensions, accessories and electricals.The company’s Easi Hair brand was born in Ireland, and includes HD synthetic Clip-in and Pony options, which promise a quick and simple application.Available in a variety of shades, clients can choose between straight or curly Clip-ins. The Pony extensions feature hidden combs and are secured with a drawstring.


Visit the Luxegel stand to learn more about the company’s range of vegan and cruelty-free products, including its Structure Base coat range, which has been growing in popularity among nail techs in Ireland.The product helps clients to easily grow thin and damaged nails.Among the brand's other products are Luxegel’s Gel Polishes, which have a dense consistency that promise great colour coverage.


Stop by the Lykkegaard Skincare stand, where the team will on hand to share information about this range of products for both the face and body, which are formulated with only natural and organic ingredients.With all extracts and oils selected to complement each other, the brand’s core philosophy is that skincare should be easily accessible for everyone, and not complicated to use.


Stop by the K18 stand to learn more about the hair brand's range, which includes products such as the new K18Peptide. K18 is clinically proven to reverse damage to hair in just four minutes. Its patented peptide technology works to repair damage from bleach, colour, chemical services and heat. Other newly launched products include the Peptide Prep range of shampoos.


The Astrameda team will be on hand to showcase an expanded range of technologyfocused professional beauty products. Developed by scientists in Europe,Astrameda offers products under its private label Dermamay, using concentrates that are formulated to work in synergy with such technologies as microneedling, iontophoresis, ultrasound therapy and electroporation.


Visit the Weyergans High Care stand to hear more about this international provider of concept-based treatment methods, using a unique combination of cosmetic and medical devices. Based in Germany, the company offers holistic medical beauty solutions, specialising in the areas of connective tissue tightening and anti-ageing. Products promise to be reliable and effective, meeting the highest quality standards.


Smilebright will be showcasing its professionally-designed, at-home whitening products. Developed by dental manufacturers, the line has been specifically formulated for the beauty industry.The peroxide-free formula uses mineral-based formulas to whiten, dissolve stains, strengthen teeth enamel and protect against sensitivity, with the LED plasma light accelerating the whitening process for even faster results.


Visit the Miracle Collection stand to learn more about this new Irish-owned hairstyling brand, which was created by Barry Healy, owner of Momento Hair Salon & Nail Bar, which has branches in Ennis, Co Clare and Galway. Healy will be showcasing his range of tools, including the Miracle Heatless Curler, Miracle Styler 2 in 1 and Miracle 4 in 1 Wand, along with his collection of brushes, combs and accessories.


Visit the HolliewoodBeauty stand to meet make-up artist Karen Cullen, who is the founder of this new brand. Cullen will be on hand to showcase her range of professional make-up products, including the FaceBase Brushes collection. Created in Mullingar, Co Westmeath, this line features a total of three brushes – the No 1 Primer, the No 2 Flat Foundation and the No 3 Foundation.


Stop by the Professional Beauty stand to find out more about this award-winning beauty salon and training academy, located in Dungarvan in Co Waterford. Founded by Jillian Lake in 2020, Professional Beauty Training Academy offers a variety of beauty courses in make-up artistry, lash lifts, brow lamination and more. Lake will also be showcasing her Elevate Lashes brand, which is a range of false lashes suitable for any client.


Visit the Luna by Lisa stand to find out more about this award-winning make-up and haircare range, which was created by Lisa Jordan in 2017. Starting out as a small selection of hair and make-up products, the line now features more than 120 products, with a full face collection, including the bestselling Airbrush, as well as lips, lashes and more.The recent launch of cream products further diversified the brand's offering.


Stop by the SC Permanent Makeup Academy & Studio to find out more about the range of permanent make-up and microblading training courses on offer. Run by Sinead Corcoran, students can learn through the academy's unique five-step training experience, availing of the SC online training modules, in-person classes and one-to-one mentor day. Courses include student kits and recognised certification.


Visit the Studex stand to find out how the company can help you boost revenue. Studex is a professional supplier of ear-piercing equipment and supplies, which specialises in safe, hygienic and easy-to-use piercing systems for use in a variety of settings, including salons. It offers a wide range of piercing studs and earrings, as well as instruments and aftercare products designed to ensure successful healing of new piercings.


Stop by the Nyrah Beauty and Sardinia Suntan stand to learn more about these skincare and tanning brands. Nyrah products are formulated with sustainable, and technologically-advanced, plant-based ingredients. Suitable for all skin types, ages, and genders, formulas are made in Ireland. Sardinia Suntan is a vegan tanning range, featuring ingredients such as champagne and truffle extracts, for a long-lasting glow.


NSI Hair, Nail and Beauty will be at the show with a range of its professional beauty and hair brands, including Cococera, which it is now distributing in Ireland. Dubbed 'the original Brazilian wax for delicate skin', Cococera is a professional product, reserved exclusively for beauty salons. The single-wax application promises to be gentle on the most sensitive and reactive skin.


Visit the KEVIN.MURPHY stand to find out more about the professional haircare brand created by hair stylist Kevin Murphy, who is famed for his knowledge of how hair changes as it go through the stresses of the day.The range of products features shampoos and conditioners for every hair concern, along with a wide variety of styling products. KEVIN.MURPHY formulations promise to keep hair at its healthiest.


Visit the Hair Extension Training Ireland stand, where hair extension expert Melissa Hayward will be on hand to offer tips, tricks and advice on hair extension application. Hair Extension Training Ireland’s courses are delivered nationwide and suitable for complete beginners, as well as existing technicians and hairdressers. Group classes are available, along with in-salon training, online training and one-on-one tutoring.


Stop by the Al Farasha Perfume stand, where the brand will be showcasing a unique oriental experience, using notes of musk, neroli, vetiver, patchouli and vanilla.Al Farasha Perfume’s signature scents are produced in the UAE, using the finest ingredients and following traditional perfumery methods.With raw components, it creates scents that feature an authentic twist on oriental fragrances.


Stop by the Cocochoco stand to learn more about this specialist in Brazilian keratin hair straightening. Established in 1997, Cocochoco offers a range of keratin treatment products, which combine vegan and natural ingredients with high performance and long-lasting results. Promising to revitalises and rebuild hair, without changing its natural structure, Cocochoco’s keratin is non-toxic and cruelty-free.


Semineo will be back at this year’s show with a variety of nail products from brands such as Victoria Vynn, Claresa,Afinia, Palu Cosmetics, Pharm Foot,Aba Group and Indigo. From top coats and base coats, to building gels, colour gels and acrylic gels, Semineo is planning to bring a wide range of options to its stand, along with an extensive line of nail accessories, including files, brushes and scissors.


ELEVEN Australia will be showcasing its wide range of products, which have been growing in popularity in the Irish haircare market since launching here in 2019.Among the Australian brand's hero products are Repair My Hair, Hydrate My Hair and Miracle Hair Treatment. Formulated with active ingredients such as avocado oil, silk amino acids and organic argan oil, the collection promises to deliver revolutionary results.


Visit the Me2UBeauty Supplies stand where the brand will be showcasing all its e-file bits. Founded in 2022, the Irish company supplies e-file bits, which have been trialled and chosen by nail techs.With a mission to provide the best equipment at the best prices, the team will be available at the show to do demonstrations, answer questions, and to assist you in selecting products that will best suit your business.


Paper Not Foil will be showcasing its range of sustainable hair foils. Made from construction waste and available in two different sizes, Paper Not Foil products are kind to the environment, while benefitting all users during their life cycle, as they are reused, recyclable and photodegradable.According to the brand, advantages for salons include reducing waste and improving the business's bottom line.


Stop by the DB Nails & Beauty stand to learn more about this Irish company that promises to provide high-quality gel polishes with extreme pigmentation and high-gloss finish. Other nail products that will be at the show include the Nude Rubber Base Collection.With no base needed, there are currently nine shades available in this line. DB Nails & Beauty will also be showcasing its nail accessories.


Qiqi will be at this year’s event, showcasing its innovative hair technology. Promising to permanently straighten hair quickly and simply, without the use of harsh chemicals, Qiqi’s flagship product is Vega, a permanent hair straightening treatment. Designed to rejuvenate, strengthen and reshape the structure of the hair shaft,Vega is formulated with earth-loving ingredients that promise to keep the hair healthy.


Founded by Kimberly Brophy, Naked Glow is a new Irish tanning brand that combines skincare and self-tanning ingredients to create nourishing formulas for its range of products. Promising healthy, hydrated and glowing skin, Naked Glow is suitable for all skin types.As well as face and body products, there a number of Naked Glow tanning tools and accessories available, including the Glowing Facial Sheet Mask.


Visit the Ionic Shower Head stand to find out more about the device that is designed to increase water pressure in low-pressure showers, while having other benefits.The advanced micro nozzle technology saves up to 30% of water consumption every time it is used. Containing bioactive mineral balls, which help purify water and remove chlorine, the Ionic Shower Head also promises to improve the skin's condition.


Cosmeditech will be back at this year's show to share information about the aesthetics technology supplier’s range of devices. Last year, Cosmeditech opened a new centre in Ballymount in Dublin, and the team will be at the RDS to explain how its devices work, and how investing in one can make your salon more profitable. Information will also be available on training options and technical support.


Stop by the Meraki Professional stand to learn more about this brand, which was founded by professional nail technicians, with the aim of offering longevity, high performance, and durable, long-lasting nails.Among the products being showcased at this year's show is the QuickTip range, which promises to reduce treatment time, thereby increasing salon profits. Meraki Professional also provides training.


Visit the Skin Philosophy Training stand to find out more about its education offering. Founded in 2011 by Annalouise Kenny, the company promises to give students an in-depth knowledge of the science of the skin, creating a high standard in the next generation of therapists. As a provider of product-neutral education, Skin Philosophy Training has centres across the UK and Ireland.

This article appears in the MAY 2023 Issue of Professional Beauty & HJ Ireland

Click here to view the article in the magazine.
To view other articles in this issue Click here.
If you would like to view other issues of Professional Beauty & HJ Ireland, you can see the full archive here.

This article appears in the MAY 2023 Issue of Professional Beauty & HJ Ireland