ABOUT THE BRANDS!

From Irish start-ups to international names, this year’s Professional Beauty & Hair will feature a wide range of brands showcasing their offerings

STAND NUMBER C30

pHformula is an advanced dermatological skincare brand that treats key concerns, such as premature ageing, acne and hyperpigmentation, without the downtime typically associated with traditional peels. With over 50 customisable treatment protocols, pHformula offers highly adaptable solutions for professionals. It also has a versatile retail range so clients can maintain their results at home.

STAND NUMBER F63

Ciara Hand was working as a fitness trainer when she created Hoja, a skincare brand that uses CBD for its anti-inflammatory and antioxidant benefits. Crafted from organic hemp extracts, the collection includes Hoja Face & Body Oil, Hemp Body Butter, Hemp Lip Balm and Hemp Salve. It promises to reduce redness and acne, repair sun damage, and brighten skin. Ingredients include apricot kernel oil, safflower and vitamin E.

STAND NUMBER B59

The National Hairdressing Apprenticeship delivers a programme designed to equip aspiring hair stylists with the practical skills, knowledge and experience needed to thrive in the hairdressing industry. Apprentices are given access to hands-on training modules, innovative techniques and creative styling methods, as well as structured mentorship provided by experienced professionals.

STAND NUMBER F17

Lash Doll’s Academy of Beauty offers tailored courses for beginners, established professionals or salons seeking to enhance their skills in lash and brow artistry. These include Beginners Classic/Hybrid Lash, Designer Brow Tint & Shape, Ultimate Lash Lift & Brows Combo, Russian Volume Lashes, and Train the Trainer. It also offers a range of products, such as lash trays, tweezers, and lash and brow serum.

STAND NUMBER G47

Novelius Medical Hydrocollagen is a supplement that is formulated with pure marine collagen. Free from additives and preservatives, it aims to support wellness at every stage of life, including during pregnancy and breastfeeding. With 98% absorption, it promises to benefit nearly every tissue in the body – most notably skin, joints, hair and nails, as well as tendons, ligaments, muscles and organs.

STAND NUMBER A41

Bohemian Beauty founder and CEO Donna O’Toole has 26 years’ experience in the tanning and beauty industry. Promising to give clients an affordable fuss-free routine, the brand’s growing collection of products include Baby Boho, Daily Drench, Magic Mist Tan Water, Wild Child and Body Glaze. Also in the range is Hippy Glow, which is the brand’s professional tanning solution, and a number of tanning accessories.

STAND NUMBER F18

WellU’s range of biotechnological products promise to visibly rejuvenate and support health. The company uses nature, science and innovative technologies to create effective cosmetic and supplement formulas. Its brands include Nutrivi, which offers dietary supplements that support the functioning of the entire body. They are formulated with ingredients such as vitamin C and biotin.

STAND NUMBER F26

Gold Lion Body and Soul Therapist is a wellness company dedicated to enhancing the physical and mental wellbeing of its clients. The company provides a range of holistic body therapy services, focusing on aligning the body and mind to achieve overall health. The therapists at Gold Lion are trained professionals, who use a combination of traditional and modern techniques to deliver personalised care.

STAND NUMBER C5

Waxperts Wax is a professional waxing brand founded by Irish waxing professional Ellen Kavanagh Jones. Promising unique flexibility and a low melting point, it aims to create a more comfortable treatment experience for the client, while delivering superior results. The brand offers a variety of waxes and products to suit every client, as well as AIT-certified online and in-person training courses.

STAND NUMBER E53

Based in Cork city, Baddie Beauty offers professional eyelash extensions and beauty products. With a mission to provide lash technicians with affordable tools that never compromise on quality, products include a variety of extensions, glues and adhesives, and tweezers. Meanwhile, in-house training in a number of lash extension techniques is available at the Baddie Academy.

STAND NUMBER E54

London Lash is a supplier of high-quality lash extensions to technicians all over the world. The brand was founded in 2014 by CEO Hanna Putjatoin, who initially created courses for aspiring technicians, before going on to start supplying products and tools. London Lash now has a range of offerings, including a variety of extensions, glues and liquids, glue shakers, lash fans, and tweezers.

STAND NUMBER D23

Founded in Italy in 1979, Evagarden is a cosmetics line that includes foundations, compact and bronzing powders, concealers. professional make-up brushes and more. Offering high-value products, its Incredible Mascara comes with a mini-brush and an internal reservoir, and its Ultra Lasting Lipstick incorporates both lipstick and moisturiser, promising excellent adherence.

STAND NUMBER B37 

Egoist Beauty aims to provide its customers with unrivalled quality, value and convenience, as it is committed to continuous development and innovation. It offers a range of products for nails, lashes and brows, including its highly pigmented and easy-to-apply gel polishes that are available in a variety of shades. Its accessories and equipment collection features scissors, tweezers, cuticle pushers and oils.

STAND NUMBER E18 

With a focus on helping small Irish businesses with their digital and card payment options, An Post Retailer Services offers flexible card payment solutions. By introducing these to your business, you can accept all card and digital payments at the counter or on the move, and the money is in your bank the next day. An Post Retailer Services says it offers on average 30% saving on current card payment fees.

STAND NUMBER D19 

A pioneer in professional cosmetics for over 40 years, Bioline Jatò integrates constant scientific research into its products, aiming for optimal results. Lines include Aqua+ to maintain the skins correct hydration level, Pura+ to reduce shine and the visibility of dilated pores, Dolce+ to improve resistance against external agents, and De-Sense Instant Relief to reduce the signs of hypersensitivity.

STAND NUMBER B29 

Repêchage Ireland offers a range of seaweedbased products, along with education and training. Among its offerings is the Repêchage Four-Layer Facial, the brand’s unidose treatment for professionals. With this unique system, the treatment promises to provide consistent, highquality, cost-effective and visible results, with no guessing or measuring. Other ranges include the the Vita Cura series.

STAND NUMBER C46 

Owned by Joanne Quinn-Geoghegan, Waterfordbased Beautorium Training Academy has a range of education offerings, including a number of courses that are accredited by iTEC and AIT. From beginner to advanced-level training, students can choose options in aesthetics, complementary therapies and make-up artistry in the Waterford centre, with online learning options also available.

STAND NUMBER B29 

Headed up by director and educator Louise O’Loughlin, OTI Ireland offers a number of oncology aesthetics courses, which are aimed at helping both hairdressers, and salon and spa professionals to provide a safe and welcoming service and space to clients who are living with a cancer diagnosis. The training includes a range of online options and is part-funded by Image Skillnet.

STAND NUMBER C25 

The TanOrganic range includes self-tanning oils, lotions and mousses. Formulated with ingredients such as aloe vera, the collection also features the Kabuki brush, which is made with vegan bristles and promises flawless coverage; and Silk Oil, which is the brand's professional tanning line. Sustainable packing is a priority for the brand, as it avoids using plastic and instead uses glass bottles and bamboo packaging.

STAND NUMBER E42 

Kelron Health & Safety is a compliance expert company that specialises in clinic and salon safety systems. As an occupational risk specialist since 2005, specialising in helping the beauty and aesthetics field, it offers expert systems, support and training to help you become compliant in running your clinic. Services include creating a site-specific safety management system.

STAND NUMBER E5 

Carelika is a skincare range that is formulated with innovative ingredients, which promise to nourish, heal and rejuvenate. Among its offerings are the Carboxy Therapy box, a one-step therapy system to provide an express treatment for the rejuvenation, lifting and brightening of the skin. Other Carelika offerings include the Amber Therapy Cellular Renewal kit and the Orchid Stem Cell range.

STAND NUMBER E17 

Totalcare offers a range of devices, including the Eclipsia+ 27.12 MHz. As an advanced, efficient and comfortable thermocoagulation technology, among the main advantages of this frequency is the ultrafast change of polarity, from positive to negative, represented by its 27 million cycles per second. This speed allows extremely fast application times, making the cosmetic treatment of skin imperfections much more comfortable.

STAND NUMBER E26 

Founded by Geany Locatelli in 2022, My Lily Silk Collection features over 30 products, including silk pillowcases, scrunchies, heatless curlers, sleeping caps, eye masks, scarves, headbands, gift sets and dressing gowns. The range is made of 100% mulberry silk, while all items are certified free of harmful chemicals, toxins and irritants. Made with the strongest fibres available, the silk is long-lasting and sustainable.

STAND NUMBER G43 

Plasma Med Dublin is where aesthetic medicine meets natural medicine. The clinic offers innovative aesthetic treatments, based on natural methods and ingredients. It focuses on enhancing the external appearance of clients, as well as their overall health and wellbeing. Employing a holistic approach, safety and effectiveness of treatments are a priority, with each one tailored to individual needs.

STAND NUMBER E13

Challenging outdated beauty standards, Opatra London promises consistent results from its machines and products. With a vision to provide achievable outcomes for all skin types, it develops, sources and designs a range of solutions. Its line of devices include the Dome Analyser, which clinically measures the surface and subsurface of the skin with state-of-the-art digital imagery.

STAND NUMBER E21

Zen Hair is formulated with 100% virgin Remy hair, with the premium extensions being thick from the root to the tip to promote volume, body and bounce. They are available in a wide selection of glossy tones and popular lengths. Fitted with a variety of comfortable attachment systems, including nano, tape and clip-ins, the extensions promise a stable and secure fitting to suit any requirement.

STAND NUMBER B21

The Beauty Empire specialises in professional gel nail products and training. Its premium gel polishes promise to give nail techs high-quality solutions at the best value. Meanwhile, its Super Pink Training Academy is a unique initiative that aims to nurture and cultivate talent in the field of nail artistry. It offers a comprehensive curriculum that blends creativity with professional knowledge and expertise.

STAND NUMBER E37

Inverness supplies professional piercing services, which promise to help salons increase footfall, and grow their turnover and client base.

Its system safely and quickly pierces ears in three easy steps, using a gentle hand-pressured instrument, and sterile, pre-sealed, hypoallergenic earrings that come with special safety backs.The company also provides training and social media marketing solutions.

STAND NUMBER F5

Based in Dublin, Top Style is a supplier of premium salon furniture and equipment. With a commitment to quality, the company offers an extensive array of modern, functional products, including styling chairs, backwash units, LED mirrors and manicure desks. It promises to help salons elevate their spaces with cutting-edge designs and high-performance options, all at a competitive pricing.

STAND NUMBER E41

Kobido Ireland offers Kobido massage, which is a Japanese facial massage that combines fast and slow movements to improve circulation in the face, neck, shoulders and upper bust. These movements destroy dead skin cells, promote the production of collagen and elastin, and activate circulation, to give the face a radiant glow. As a facial treatment, this massage has a lifting and anti-ageing effect.

STAND NUMBER C63

Mood Hair Ireland offers a range of professional haircare products, including shampoos, conditioners, treatments and styling products. It also specialises in hair colour, which is formulated with high-quality ingredients to protect and nourish hair, and give vibrant shine and long-lasting results. Its semi-permanent hair colour offering features the Mood Paint Colours line.

STAND NUMBER G7

Maderotherapy Ireland is a wellness business focused on offering unique and natural body contouring treatments through the ancient technique of maderotherapy. Originating from Colombia, maderotherapy involves the use of anatomically designed wooden tools to apply targeted pressure to the body, stimulating circulation, breaking down cellulite and promoting lymphatic drainage.

STAND NUMBER C57

Creagh Aesthetics distributes Purasomes (exosomes) from Dermoaroma Italy to over 180 clinics in Ireland. They are formulated with colostrum-derived exosomes, growth factors and biologically active elements, which work to elevate the body’s natural healing response and reset cellular performance to the level of younger age. They can be used to complement your insalon microneedling treatments.

STAND NUMBER C26

Clix Therapy offers reusable, multi-purpose gel packs for the effective relief of muscular and joint aches and pains. The products provide a consistent release of either cool or warm temperatures once activated, and are ideal for those seeking relief for muscular or joint pains. Cost-effective to run, they do not require any electricity, except for hot water. They instantly warm up with the click of a button.

STAND NUMBER B47

Your Choice offers a range of professional haircare products, including the Bevisible line. This Italian brand has a range of products that are developed using the latest nanotechnologies at a molecular level, which promise to give fast, easy and effective penetration into the depths of the hair, with minimal effort and without any damage. The company also offers seminars and master classes.

STAND NUMBER C42

Magnetic Mobility has a range of four-in-one magnetic bracelets, designed for people with pain issues, such as backache, fibromyalgia, joint and muscle pain, menopause symptoms, migraine and arthritis. As well as being stylish accessories, the bracelets combine powerful magnets, negative ions, germanium and farinfrared technology to support wellness on a daily basis.

STAND NUMBER C29

MAcademy provides training in permanent make-up and aesthetic medicine. The company collaborates with top trainers and doctors from around the world, allowing it to offer training of the highest quality, in line with the latest trends and technologies in the industry. Specialities include laser tattoo removal, mesotherapy, chemical peels, Kobido massage, brow lamination and henna brows.

STAND NUMBER G21

Founded in 2023, Simply Lashes has a wide range of lash products to meet the needs of lash technicians of all levels. The company’s lash lift solution promises fast results, which will minimise appointment times and maximise profits in the salon. The product can also be used on brows for lamination. Simply Lashes also supplies pre-made volume lashes, lash glue and other essentials for professionals.

STAND NUMBER F45

Oxmantown is a natural, ethical and environmentally-friendly skincare company based in Dublin. All products are handmade locally in small batches. Formulated with essential vitamins, minerals and active botanicals, they work to restore skin to its optimum health and radiance. Oxmantown also has a new professional spa range specially formulated for facial and massage rituals.

STAND NUMBER B63

The Hair Doctor specialises in innovative haircare products, offering a retail solution to salons looking to increase revenue, while meeting clients’ needs. Its award-winning shower filter removes harsh chemicals and impurities from water to extend the life of hair colour, promote healthier hair growth and improve scalp health. Its newly-launched hair brushes are designed for convenience and effectiveness.

STAND NUMBER A35

Crystal Nails Ireland promises to be a one-stop solution for all your nail and beauty needs. Products include the Compact Pro Base & Builder Gel, which has even more secure adhesion. A slightly thicker material, it can can be controlled with a brush and is ideal for nail extensions, priming or nail strengthening. Complementing its product line, Crystal Nails Ireland also offers courses and workshops.

STAND NUMBER G51

Sásta Skin Health holds the My Microbiome seal of approval, and is the first beauty product in Ireland to be awarded this accreditation. The Sásta Microbiome Booster Serum is a topical supplement that promises to transform skin health. It combines a blend of prebiotic and postbiotic ingredients to optimise the skin’s wellbeing. It works by protecting the skin’s defensive barrier, restoring its natural pH.

STAND NUMBER C68

Founded by nutritional therapist Suzanne Cooper, Glowwa aims to care for the hair through an inside-out approach. Its range of vitamins, which contain clean, bioactive ingredients, promise to promote healthy hair growth. Products include Hair Food, which supports optimum hair health to help with thinning hair and recovery from alopecia. Hair Food Meno is a menopausespecific hair health and wellbeing supplement.

STAND NUMBER G33

Lovely Academy and Lashes is a global brand specialising in premium lash and brow materials. According to the company, it is passionate about empowering beauty professionals with top-tier materials for eyelash extensions, lash lifting and eyebrow design. Prioritising the health and safety of both its professionals and clients, its international Lovely Academy teaches lash and brow skills.

STAND NUMBER G28

A new lash extensions brand in Ireland, ALS Lashes runs a studio and academy, as well as supplying products to professional technicians. It stocks a range of high-quality lash trays, adhesives, lash tools and accessories, which have all been created by experienced master eyelash extension specialists. It also offers a variety of lash extension courses aimed at both beginners and establised artists.

STAND NUMBER F15

Project Beauty is promising to shake up the make-up game with high-quality formulas that are gentle on the skin, wallet and the planet. The brand believes that beauty should be clean,nontoxic and accessible to everyone. It is on a mission to make premium beauty products easy to find, easy to trust and easy to love. Products include primer, blusher, setting mist, highlighter, bronzer, and lip gloss and kits.

STAND NUMBER G52

Amy’s Lashes is owned by Amy Fenlon, who runs a Co Carlow-based lash studio, along with her own lash brand. Motivated by a desire to help clients feel confident and beautiful, the Amy’s Lashes product range includes lash trays, adhesives, lash shampoo, primer, lash guards, tweezers, fans and spoolies, with the offering set to expand as Fenlon continues to grow her business.

STAND NUMBER D57

Founded by CEO Simona Juseviciute, ELZYT Professional Eyelash Supplies offers a range of lash aftercare products, such as lash foam cleansers, aftercare kits, soap bars, lash brushes and gel cleansers, along with lash extensions, primers and tools. It also offers educational courses designed to empower aspiring lash technicians with the skills and knowledge to succeed in the industry.

STAND NUMBER F46

Salon Solutions provides branding, websites, online shops and mobile apps for salons and clinics. It helps them attract and retain more clients, generate new bookings, and grow online sales to make more money and save time. With a promise to keep it simple and get businesses online quickly, it handles content and retail, with all its online shops fully stocked with images, SKUs, pricing and descriptions.

STAND NUMBER A43

Strikepay is an Irish fintech company that provides digital tipping solutions to a range of businesses across Ireland and the UK, including the Peter Mark and TONI&GUY chains. Salons can buy a contactless Strikepay tipping stand, which they set up themselves, after which all of their staff can be tipped directly. The platform promises to make tipping fair and compliant, without the cost of using a card machine.

STAND NUMBER F21

Founded by Kimberly Brophy, Naked Glow is a luxury self-tan and skincare brand dedicated to enhancing natural beauty through clean, skinloving ingredients. The product range includes the Unfiltered Serum, which is enriched with licorice root to reduce dark spots and even out skin tone; and the Cleanse Off Balm, a nourishing cleanser designed to gently remove impurities, while leaving skin hydrated and refreshed.

STAND NUMBER C21

Celebrating 50 years of innovation, Casmara offers a full portfolio of professional treatments and homecare products to suit every skin type. Its advanced treatment range includes pure retinol facials, dermapeels and advanced microneedling. With small opening orders, affordable retail prices and great margins, Casmara promises to be an ideal fit for salons looking to extend their skincare offering in 2025.

STAND NUMBER E56

SQT Ireland offers biomicroneedling treatments to clinics across Ireland. Biomicroneedling is an advanced skin rejuvenation technique that harnesses the power of natural siliceous sponge spicules for dermal stimulation. Promising to be less invasive than traditional microneedling, it promotes enhanced skin texture and health through improved microcirculation and natural exfoliation processes.

STAND NUMBER A53

Beauty Born came about when founder Amanda Gama was planning her wedding in 2017 and struggled to find hair extensions that were both high-quality and affordable. The Belfast business now supplies Brazilian virgin hair extensions, which promise smooth and natural results. Known for its bounce and ability to hold curls and waves, Brazilian virgin hair also styles well under different conditions and temperatures.

STAND NUMBER B22

Annutri is an Irish brand that offers products to enhance hair growth and skin health, along with overall health and wellness from within. included in the range is the Annutri Grow It hair supplement, which supports follicle growth and enhances keratin production; and the Glow It skin supplement, which is enriched with hyaluronic ccid, antioxidants, vitamins and minerals to promote skin health.

STAND NUMBER C21

Thermavein is a vein removal machine that also treats milia, cherry anginoma, warts, skin tags and fibromas. Easy to use, with preset buttons for each application, it promises to be an ideal addition to any clinic, with limited downtime and excellent results. With purchasing and leasing options, the machine does not need any maintenance. Distributor Eden Beauty Group offers full support in Ireland for its customers.

STAND NUMBER B58

Al Farasha Perfume is an Irish luxury fragrance brand that specialises in creating artisanal perfumes that blend French craftsmanship with the richness of oriental traditions. Its mission is to offer timeless fragrances that celebrate both sophistication and authenticity. Each Al Farasha perfume is crafted with premium-quality essential oils with a high concentration, ensuring longlasting scents.

STAND NUMBER C21

Dr. Spicule offers a range of biomicroneedling treatments where spicules, which are part of the structure of a sponge, are extracted and added to a treatment cream to create a natural microneedling system. The spicule cream is massaged into the skin and the spicules remain there for three days, aiding product penetration.

The client is provided with a seven-day homecare kit to enhance the benefits of their treatment.

STAND NUMBER C67

Farmavita is an Italian hair brand that includes Eve Experience Infinite Color, which has a balanced clean and green formula, with a minimum quantity of ammonia. Other lines include Life Color Plus, which offers intense repair and maximum protection to promote a better colour penetration; and Suprema Colour, which is formulated with argan, macadamia and avocado oils.

STAND NUMBER B38

Studex Ireland offers ear piercing services to salons, helping them to enhance their offering, increase their sales and profits, and give their business a competitive advantage. For over four decades, Studex has been providing ear piercing earrings, instruments and aftercare products. Its systems and hypo-allergenic earrings are made utilising the latest manufacturing technology, offering the latest trends and fashions.

STAND NUMBER F51

Prestige manufactures, markets and sells highquality skincare, make-up, nail, fragrance and haircare products, with Pretty Lady being among its brands. Its Ice Nova Sticky Acrylic Sculpting Gel is available in various shades and textures. Formulated to stick and last, it promises to make sculpting easy. Meanwhile, the Ice Nova Gel Nail Color range comes in a variety of shades and is designed to deliver high shine.

STAND NUMBER C64

Olivia Garden offers a variety of brushes, combs and scissors. The revamped Olivia Garden MultiBrush features one handle with a number of versatile barrel sizes, which are ceramiccoated to heat up faster, and retain heat longer. The detachable handle is lightweight, with an ergonomic anti-slip grip. Whether you are styling fine, thick, straight or curly hair, the MultiBrush is designed to work effectively on all hair types.

STAND NUMBER A21

Neilson is a UK-based active holiday provider and tour operator, with over 45 years of experience within the travel industry. The company is recruiting energetic and approachable therapists, who can build rapport with ease, and whose skills will bring an additional touch of luxury to its resorts, allowing guests to indulge in some well-deserved ‘me’ time.

STAND NUMBER G13

Face is a manufacturer of certified products for permanent make-up, tattooing and microblading.

The range of Face Permanent Pigments includes the Mineral line, which is free from organic additives, and promises 50-60% retention.

The Organic line promises 90-100% retention and is suitable for a number of techniques. The products are suitable for beginners, established professionals and for use in training academies.

STAND NUMBER B48

 The Little Wax Company is a family-run business that offers a wide range of fragrance products such as candles, room sprays and reed diffusers. All products are hand-made in the workshop in north Co Dublin. The business also offers private label solutions to clients. From concept to delivery, it works in complete transparency to create a bespoke product for them.

STAND NUMBER A15

 Beauty Tech Innovations is an Irish-owned business that was founded by Britney Sugar, who has been in the beauty industry for over seven years. It offers products based on lighting technology, which aim to allow nail techs to achieve better results in a timely and efficient manner. Beauty Tech Innovations is focused on the latest trends available on the market, and is committed to delivering a quality service.

STAND NUMBER D63

Founded by stylist and educator Katie Simpson, Studio Hair Extensions specialises in luxury hair extensions that come in a variety of lengths and colours, as well as aftercare products, accessories and training. Made from 100% remy hair, all the extensions can be washed and styled.

New for 2025 are the Studio V-Light Extensions, which use UV technology to achieve feather-light volume and length.

STAND NUMBER A61 

Matakki Scissors is an award-winning company that manufactures and supplies Japanese steel hand-crafted professional scissors that promise to elevate your cutting skills in the salon. Each scissors goes through approximately 120 various stages of manufacturing. With the range featuring the Pro Collection and Elite Collection, the company offers a lifetime guarantee on its products.

STAND NUMBER G37

 Norden Cosmetics offers a range of plant-based and cruelty-free massage products. Designed for professional use in spas and beauty salons, the Latvian brand’s products are made exclusively from natural plant origin and most of ingredients are organically grown. The collection includes bath salts, bath foams, massage peelings, oils, lotions, body scrubs and candles, along with a unique chocolate massage treatment.