12 mins
BRAND AWARENESS
Whether you are looking to expand your treatment menu or extend your retail offering, the brands at this year’s Professional Beauty & Hair have got you covered
STAND NUMBER E29
The iMaster has been launched in Ireland by Global Beauty. The device from Müster & Dikson is a professional multi-benefit ionic and ozone hair colour stimulator that is designed to both speed up and improve technical services and hair treatments in the salon. It combines steam, ozone and negative ions to deliver hair colour results, while reducing application times and improving hair and scalp health.
STAND NUMBER G39
Twin Skin is a premium skincare brand that recently launched in the Irish market. It is designed to restore and replenish the skin with the essential molecules it loses daily. Founded by a formulation chemist, the Twin Skin range is enriched with rye flour ferment essence to help nurture the growth of beneficial bacteria, and support microbiome repopulation following skin treatments.
STAND NUMBER B64
With a mission to demonstrate how beauty and sustainability can go hand-in-hand, Conlemany offers 100% natural hair colour that is made exclusively with botanical herbs and water, and is free from chemicals. Formulated to deliver intense, long-lasting results, it also promises to nourish and strengthen the hair, while the eco-friendly composition ensures zero environmental impact.
STAND NUMBER F62
Glash Luxe is a premium lash brand that is dedicated to enhancing beauty through high-quality, luxurious lash extensions and accessories. Its lashes are designed for comfort, durability and visual appeal, catering to a diverse range of styles, from natural to dramatic. With a focus on innovation and client satisfaction, the brand aims to empower beauty professionals.
STAND NUMBER F37
Founded in 2020, Azalia offers a range of skincare products that are 100% natural. The cruelty-free brand uses skin-loving ingredients, including rich and healthy oils, butters, balms and creams. The collection features Skin Sublime, a lightweight and fast-absorbing serum that contains bakuchiol, which is a plantbased alternative to retinol and helps stimulate collagen production.
STAND NUMBER E30
Sister Young offers a range of hair brushes for combing, drying and styling. Suitable for both wet and dry hair, the Sister Young Ovia brush has an innovative curved shape, ventilated body and a non-slip coating. It features nylon pins to facilitate gentle and painless combing, without the risk of breakage, along with boar bristles to help redistribute the scalp’s natural oils into the hair for a shiny and healthy appearance.
STAND NUMBER F52
Beauty Buddy is a beauty and cosmetics app that promises to be a trusted place for product reviews. Specialising in product market research, the app uses a sampling squad, which is a diverse, engaged community of beauty lovers. Beauty Buddy also provides industry reports, which can inform strategic decision-making, such as entering new markets, and developing new products or marketing strategies.
STAND NUMBER F38
The College of Naturopathic Medicine (CNM) provides natural therapies training in Ireland and the UK, offering accredited diploma courses in nutrition, herbal medicine, acupuncture, naturopathy and more. Combining evidencebased knowledge with holistic practices, CNM prepares students for thriving careers in health and wellness, with its courses designed to empower individuals.
STAND NUMBER G9
Fontainavie is a line of advanced cosmetics designed for professional and personal skincare needs. Known for its rich, multi-purpose formulations, each product is encased in sleek, minimalist packaging, and combines powerful active ingredients with a delicate fragrance to deliver exceptional results. From daily hydration to advanced rejuvenation, Fontainavie caters to all skin types.
STAND NUMBER B57
Butterfly supplies hair and body brushes from Gorgol in Poland, including ones for wet and dry detangling, as well as for scalp and body massage. The company also offers a line of handmade, eco-friendly soy wax candles. With a focus on sustainability, their clean burn, renewable nature and ability to hold fragrance well promise to make them an ideal choice for aromatherapists.
STAND NUMBER B58
Bragan Skincare is an Irish, family-owned company based in Co Monaghan. Its range of skincare products are enriched with the natural benefits of snail mucin, which has long been celebrated for its ability to support skin repair, hydration and overall health. Its anti-inflammatory and healing properties make it particularly beneficial for those suffering from skin conditions.
STAND NUMBER C52
Indigo Cavan specialises in nail care and has over 300 gel polish shades on offer. Its range also includes Mousse Builder Gels, which are designed for ease, precision and long-lasting strength. These professional building gels are soft and easy to apply, yet firm and durable for everyday use, and resistant to mechanical damage. Other products include a line of premium top coats.
STAND NUMBER D12
Ekseption is a global skincare brand that offers professional-grade resurfacing peels and homecare products, which are formulated with natural organic acids in varied concentrations and pH levels, Meanwhile, Fusion Meso is an aesthetic medicine skincare brand available in over 65 countries worldwide. It offers home and professional protocols to promote healthy and radiant skin.
STAND NUMBER C72
Revlon Professional offers a wide range of haircare products, including shampoos, conditioners, treatments and styling products, which are designed to meet the needs of all hair types. The brand also offers a range of hair colour products. As a professional men’s grooming brand, American Crew has a variety of hair, body, shaving and styling products to meet the needs of all your male clients.
STAND NUMBER B13
Associated Irish Therapists (AIT) is an insurance company that has a specialised understanding and knowledge of the beauty and hair industry. AIT members benefit from free access to the company’s careers centre, business centre and exclusive member offers from leading trade brands. They can also access AIT-accredited further education colleges through its directory of training establishments.
STAND NUMBER D26
Thalgo specialises in marine-based skincare that is specifically tailored for spas, beauty clinics and wellness centres. With over 60 years of expertise, the brand combines the richness of ocean-derived ingredients with cuttingedge technology to offer an exclusive range of treatments and products that promise to deliver visible, lasting results, and help your business to stand out in the market.
STAND NUMBER C13
The GelBottle Ireland offers gel polishes in a variety of shades, including Sterling Cat-Eye, its first pigmentless cat-eye shade, which can be used alone for a subtle shimmer effect, topped with a glass for an alluring finish or teamed with a gel polish colour. With over 500 colours available, and a committment to innovation, all GelBottle products have been created by nail techs, for nail techs.
STAND NUMBER E51
FX Makeup Academy offers a range of make-up, beauty and advanced aesthetics. courses, which come with iTEC qualifications. Founded by Emma Smith, who is a professional make-up artist, beauty therapist and aesthetics practitioner, the school has two Dublin locations – in the city centre and in Blanchardstown. Its mission is to create a safe and fun learning space for students from every life path.
STAND NUMBER G71
Easyclave.ie
supplies a range of Enbio autoclaves to hair and beauty salons, including the Enbio PRO, Enbio S and Enbio S Beauty Edition. It offers free device delivery, installation, and on-site instructions, with a customer helpline also available. As factory-trained engineers with in-depth knowledge, the team has all the necessary parts and accessories to solve any problem.
STAND NUMBER D28
From ergonomic brushes to high-performance haircare products, Faro aims to empower salons to elevate every client experience. Dedicated to merging functionality with style, its premium tools have a lightweight design and are crafted for both durability and comfort, ensuring smooth handling during long working days in the salon.
STAND NUMBER D13
Cosmeditech offers a wide range of devices with applications for laser hair removal, radiofrequency, skin tightening, tattoo removal, vascular lesions, benign pigmented lesions and facial rejuvenation. Its medical-grade products are designed to the highest specification and standards. As an innovative and dynamic company, it promises to offer unparalleled support to its customers.
STAND NUMBER D27
Bouclème is an expert in natural curl care, providing salon professionals with a comprehensive range of premium, plantpowered products that are designed to meet the unique needs of curls, coils and waves. Formulated with ethically sourced ingredients, the line includes the brand’s signature Curl Cleanser, along with its award-winning Intensive Moisture Treatment.
STAND NUMBER A47
The Wig Technician is an educational company specialising in the art of wigs, toppers and toupees. It provides comprehensive training programmes to equip students with the skills needed to excel in wig care, styling and customisation, empowering them to pursue a fulfilling career. The business has partnered with Tomliin Wig Hangers to offer its products, including a wig rack for storage and display.
STAND NUMBER G72
Razorcut is an Irish-based wholesale scissors supplier that promises to deliver designoriented, superior-quality products at affordable and competitive prices. Made with Japanese stainless steel, the collection includes the Barber Scissors, Salon Stylist Scissors, Thinner Scissors and Left Scissors lines. Aiming to deliver its products at direct factory rate, the company also offers a number of scissors sets.
STAND NUMBER F9
Phorest has a number of new innovations, including cutting-edge marketing solutions and localised analytics, which are designed to make business development effortless. The all-inone salon software company offers expert-led guidance as it promises to simplify operations and deliver unmatched support to help salons attract dream clients, build loyalty and achieve sustainable growth.
STAND NUMBER F68
DDCA specialises in accounting, tax and payroll, servicing clients in the medical, wellness and beauty industries. With an extensive knowledge of the sector, it ensures you are compliant with all regulations. Its accounting and advisory services, which are customised to meet all business needs, include cloud accounting, financial control and tax planning to help maximise profitability and grow your business.
STAND NUMBER C41
Digital Stylist specialises in crafting innovative marketing solutions that are tailored for the hair, beauty and wellness industry. With a deep understanding of this dynamic market, it helps businesses and brands elevate their presence, connect with their ideal audience and grow their business. The team combines creativity with industry expertise to deliver a wide variety of strategies,
STAND NUMBER B26
Founded by nail technician and educator Monika Selim, E-MO Nails offers a range of nail care products and equipment, including acrylic and gel nail supplies, nail art, artificial nail products for nail extensions, electric nail files, and UV/LED lamps. It prides itself on providing support and profitable business solutions for professional nail salon owners, whether their business is large or small.
STAND NUMBER D64
Passion Beauty Supplies was founded in 2014 as a mail order beauty supplier for salons. It has since grown the business to include a range of brands such as Hive, Kaeso, Infinity, Buff Browz, Noemi and Strictly Professional. In 2021, it opened its first store in Dublin. It went on to add hairdressing supplies to its business, and now offers brands such as Alfaparf Milano Professional and Osmo.
STAND NUMBER C58
Launched in 2023 following three years of research, Angelina George Skincare offers solutions for women and men aged 40 and above, who are seeking visible and transformative results. Using an innovative, science-driven approach, its phospholipid micelles technology is designed to enhance the delivery of active ingredients deep into the skin, ensuring optimal hydration, rejuvenation and repair.
STAND NUMBER F58
Waxing Dublin runs NB Beauty Room in the city, where it specialises in professional waxing and sugaring. In addition to its salon services, it provides a range of premium hair removal products, including Italian wax brand Holiday Depilatory, along with InLei, an Italian lash and brow brand. Its own range NB Beauty Professional Sugar Paste combines traditional techniques with modern advancements.
STAND NUMBER C73
Founded by Irish pharmacist Laura Dowling, fabÜ is dedicated to empowering individuals to take charge of their health and wellness. Its wellness supplements are formulated to support health naturally and effectively. The range features seven blends designed to meet the unique needs of women at every stage of life. Each fabÜ product combines botanical extracts, herbs, functional mushrooms, and vitamins and minerals.
STAND NUMBER E45
Campion Insurance offers insurance cover for hair salons, and beauty and aesthetic clinics. From liability concerns to unexpected disruptions, it provides robust insurance coverage that is customised to customers’ unique needs. Specialising in protecting them from unforeseen risks, its tailored solutions promise to safeguard businesses, so they can focus on delivering exceptional services.
STAND NUMBER E29
Distributed in Ireland by Global Beauty, HS Milano is a Müster & Dikson professional haircare brand that offers 100% vegan products that blend cutting-edge science with ecoconscious values, promising exceptional results, while respecting the environment. Available in 88 shades, its Vegan Extreme Color line is formulated to deliver rich, long-lasting colour, while deeply caring for the hair.
STAND NUMBER C37
Global aesthetics brand Caci has launched a multiple-technology aesthetics system. Caci Synergy Flex features innovative microcurrent technology and includes three independent microcurrent channels, allowing for simultaneous treatments, so the face and hands can be treated at once. It also has a new upgradeable technology concept to seamlessly integrate new technologies as they become available.
STAND NUMBER B60
Established in 1974, the Irish Hairdressers Federation (IHF) is the longest standing representative body for the Irish hairdressing industry. Run by a voluntary committee of professionals, it supports salon owners and advocates for the sector. The IHF plays a crucial role in lobbying the Government on key industry issues, ensuring that the needs of hairdressers and salon businesses are heard and addressed.
STAND NUMBER F72
As an Irish company that understands the nuances and challenges of the local market, Positive Retail provides scalable retail solutions that empower businesses to thrive in a rapidly evolving marketplace. It specialises in implementing cutting-edge point of sale (POS) systems, e-commerce integration and inventory management solutions, all designed to streamline operations and drive growth.
STAND NUMBER C37
With over 18 years’ experience, The Salon & Spa Co. is a beauty and spa consultancy, and professional wholesale provider in Ireland. It has introduced many international brands to Ireland, along with expert education. These include Skeyndor, Caci International, Margaret Dabbs London, Mii Cosmetics, Three Warriors and Huggabubble, its first home-grown children’s personal care brand.
STAND NUMBER F10
Cutera is a provider of aesthetic and dermatology solutions for practitioners worldwide. Its new Xeo+ laser and light-based multi-application aesthetic platform promises versatility and performance to meet the dynamic needs of modern practices. Engineered to deliver a more streamlined approach to aesthetics, it has an intuitive user interface, and a host of features for an elevated experience.
STAND NUMBER G15
Ava Lashes offers high-quality lash extensions, along with a number of training programmes. Its extensive product line includes essential tools such as lash trays, tweezers, adhesives and aftercare solutions, all designed to meet the needs of professional lash artists. With a focus on empowering lash artists of all levels, Ava Lashes Academy provides in-person beginner and masterclass courses in its new Dublin centre.
STAND NUMBER A8
With over 10 years’ experience in the lash industry, Babydoll Cosmetics has developed premium-quality professional lash extensions in handy, quick-application fans, along with Russian volume extensions. The pre-made fans promise to cut treatment times in half, so you can fit more clients into your busy day and optimise your profits. Other products include Babydoll Beautiful Brows Sculpt and Go.
STAND NUMBER F74
The Secret Brow Club promises to be where expert education meets high-performance products. It offers a product line that is formulated to deliver exceptional results with precision and ease, while its in-house and online training is designed to give technicians the skills and confidence to master their craft. Through its partnership with Gainfort Academy, it is now bringing its training to more aspiring artists.
This article appears in the MARCH/APRIL 2025 Issue of Professional Beauty & HJ Ireland
If you would like to view other issues of Professional Beauty & HJ Ireland, you can see the full archive
here.