Ask the experts

1 How do I attract my dream clients through social media?

Using social media for business can help you to attract your dream clients through the content that you post. You want clients who are punctual, rave about you to others and are willing to pay your prices because they value your skills. The way to do that is to start being intentional and more certain with your content.

Firstly, get crystal clear on how your dream clients think and move. They have patterns, and your job is to study these behaviours so you can position yourself where they are looking.

Let me give you an example of a piece of content you could publish to attract clients if you were a skin practitioner whose dream client is looking to reduce fine lines and wrinkles.

For the emotional decision-maker: “You woke up this morning and looked in your bathroom mirror, gliding your fingers over your fine lines, wondering if you gained a few new ones overnight. You pulled your skin upwards,telling yourself that you need to sort this out. What if I told you that I have the perfect solution? Our most popular treatment can reduce your fine lines and wrinkles by 60% with three 60-minute sessions. We have an appointment available next week with your name on it. Simply head to our booking system to book yourself in.”

For the logical decision-maker: Post a before-and-after pic with clear details: treatment name, expected results, number of sessions needed, price and how to book. No fluff. Just facts.

The secret sauce? Certainty. Being certain in the way that you present the content and how you show up in front of your dream clients online will enable you to be the obvious choice for them.

Clients want to be led. They want to be guided by someone who is certain in their skills and results. That builds the ultimate trust. It’s then about articulating that through your content. That is what’s going to attract your dream clients.

2 How can I use AI to support my treatment plans?

Artificial intelligence (AI) has become my trusted ally, assisting in the onboarding of new therapists, refining training programmes and enhancing treatment planning.

One of the biggest impacts of AI is in diagnosing skin concerns. Traditional consultations rely on a therapist’s trained eye and experience, but AI introduces another layer of accuracy.

Personalised treatment plans with AI AI’s ability to analyse vast amounts of data makes it an invaluable tool for tailoring skincare solutions. By evaluating skin type, texture and environmental influences, AI helps me suggest personalised treatment plans.

Enhancing consultation efficiency AI-powered tools streamline the consultation process by collecting client data before an appointment even begins.

Sustaining client engagement AI extends its benefits beyond the treatment room by ensuring ongoing engagement. Over the past few years, my records indicate that clients who received AI-supported progress tracking had a 40% higher rebooking rate.

Balancing technology with human touch Despite AI’s advantages, the essence of beauty therapy lies in human connection. AI is my supportive tool, not a replacement for my intuition and understanding. In my clinics, I combine AI diagnostics with traditional dermoscopic assessments and in-depth client conversations to ensure a holistic approach.

With AI, I’m not replacing human expertise, I’m enhancing it. By integrating technology with a holistic, client-centered approach, I am setting new standards of care, ensuring that each treatment is precise, personalised and effective, thanks to AI.