Man on a MISSION

From styling creams to targeted treatments, there are lots of grooming products available to meet your male clients’ needs

1. Ready to style American Crew’s Pre-Styling Cleansers work for different hair types and styling concerns. They are infused with skincare ingredients to wash hair and balance the scalp microbiome, while simultaneously prepping for styling. Available in Fibre, Forming and Boost, each formula promises to cleanse and condition, while providing a strong foundation, making hair more manageable and responsive to styling products. americancrew.com

2. Curl control Formulated to tame and define curls, Crazy Bull’s C4 Curl Control Conditioning Cream also adds hydration to the hair, without weighing it down. Ideal for all curl types, the vegan-friendly formula promises to provide long-lasting control and a natural finish. The product comes in sustainable packaging. bullbarberseurope.com

3. Smooth operator Infused with a tobacco-inspired fragrance, Dark Stag Hair Prep Tonic is formulated to condition and enhance hair manageability for a smoother, more precise cutting experience, and better styling results. Suitable for daily use, the non-greasy, sprayable formula softens, detangles and hydrates, without leaving any sticky residue. It also reduces frizz, particularly before blow-drying. darkstag.com

4. Fresh appeal Nimue Man Treatment Aftershave is part of the Nimue Man range, which is specifically designed to address the unique skincare needs of men. The lightweight, fast-absorbing balm is formulated with high-quality ingredients to cool, soothe, moisturise and revitalise the skin after shaving, for a fresh appearance and feel. It also promises to help to prevent shaving rash. sweetsquared.com

5. Look swell Paul Mitchell Tea Tree Forming Cream is designed to create effortlessly undone styles with workable hold to keep them in place. It also promises to give enhanced fullness with a natural shine, without stickiness or stiffness. Ideal for all hair types, particularly medium to coarse hair, its signature tea tree scent helps to keep hair smelling fresh and clean. paulmitchell.com

6. Flexible fix OSMO Fibre Sculpt is a lightweight fibrous sculptor that promises to create styles with flexible definition and hold, and a satin finish. The soft, pliable and non-greasy formulation allows for ease of application, with no sticky residue. It is 100% cruelty-free, and has a fudge fragrance. osmohair.co.uk

7. Natural finish Dear Barber Hair Dust is formulated to add volume, texture and strong hold to all hair types and lengths, giving a natural, matte finish. The water-based product can be quickly applied, reworked throughout the day, and easily washed out. It is infused with Dear Barber’s signature scent, and can be used alone or in combination with other styling products. dearbarber.co.uk

8. Ingrown out Featuring actives such as salicylic and glycolic acid, Murdock Ingrown Hair Treatment works to exfoliate the skin to free up hairs, reduce inflammation and help to keep it smooth and bump-free. It also cleanses the skin, removing dead cells and impurities for a soft, visibly clear complexion. The anti-bacterial solution can be used on the face, neck, chest and body. murdocklondon.com

9. Shine on Uppercut Deluxe Control Cream helps to define and emphasise curls, while taming unwanted frizz and adding a healthy shine. The lightweight cream promises to keep styles in place, while giving a natural finish. Its water-based formula is easy to apply and wash out, and its suede and sandalwood fragrance adds a subtle scent to the hair. icecoolproducts.com

10. Many uses STMNT Grooming Spray is a multi-purpose spray for prepping and styling. Promising to ease combing, blow-drying and manageability, it offers a light hold, without stiffness, along with a natural finish. Suitable as a cutting aid and as a base for further styling, it has a spice and lavender scent. It can be sprayed evenly onto wet hair before blow-drying, or left to air-dry. stmntgrooming.co.uk